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Comprehensive study of internet microcommunities
Hejl, Radomír ; Raška, Ondřej (advisor) ; Tůma, Michal (referee)
The purpose of this work is to describe a comprehensive approach to internet micro-communities in its complexity both in theory and in practice. The work is focused above all on internet community managers or their owners and should provide them with theoretical and practical experience and procedures leading to easy founding of these micro-communities and at the same time how to expand and make them profitable. The work draws from practical experiences during development and administration of a traveller community ORBION.CZ and a pregnant/mother eMimino.cz community. I drew first from common principles in scientific literature and then tried to enrich this approach from practice and offer problem solutions based on my experience. This way I think I can treat the problems in an interesting manner. The work is divided into several topics representing community life-cycle. In the first place there is a notion clarification in theory and typology of internet communities. Then follows theoretical definition of users structure, description of community origin, its growth, sustainable growth and solution of frequent problems from practical point of view. The last part aims at theoretical possibilities of monetization and consequently business model options in practice.
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Socialn and community networks
Harášek, Luboš ; Nekvasil, Marek (advisor) ; Chudán, David (referee)
The aim of thesis is to examine and compare the most important world and Czech internet social networks. For these social networks then secondly to describe the benefits to society and their usability in marketing, but also their seamy sides which represent a danger for users. The objectives of this thesis are the exploration of the internet and book resources and their evaluation. Another source of support for the research results is an Internet questionnaire. This bachelor thesis is divided into four main parts. The first explains the theory of the social and community networks, Web 2.0 and Semantic Web. The second part describes the various social networks and compared their basic services. This is followed by a summary of trends in social networks, the benefits and dangers of social networks. In the last part are presented the results of Internet surveys and reflection on the ideal social network. Benefit of this thesis is to create an overview of most social networks and alert readers to the dangers of these social networks. In reflecting on the ideal social network, describes how this social network might look like, what would allow and how it was solved. Poll among Internet users, shows the view of respondents on the issue and their behaviour in social networks.
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